Blackout Day Bustin’ Out All Over

Today, February 28, 2025, is Economic Blackout Day.

You’ve probably heard or seen something about this. At first an informal call for consumer pressure against rollbacks of DEIA (Diversity, Equity, Inclusion, Accessibility) programs in the US, from a grassroots movement called The People’s Union, Economic Blackout Day quickly went viral on social media. It is now growing more organized, with calls for more consumer actions throughout March and April, for starters.

It begins at 12:00AM and runs through 11:59PM. For this whole day, we are suspending all non-essential commerce. No shopping. No buying. Especially, no corporate brands or chains. If you must spend money, go to small, local shops, preferably in person, to avoid giving business to Google et al., and pay in cash, to avoid giving business to credit card companies and big banks.

You might think a single day of across-the-board economic shutdown won’t have any effect. But I happen to be a fan of consumer activism, so let me explain why I encourage you to get on board with Blackout Day.

First, this day is just the beginning. We might call it a “shot across their bow,” i.e. a warning to remind the people trying to dismantle our Constitution and way of life what leverage We the People of the United States really hold.

One inescapable fact of the USA is that it runs on money. For good or ill, the US is a mercantile nation. Money is the body and soul of our politics and our power structure.

And there is no money if there is no We the People. The US economy runs entirely on the labor and purchasing of millions of Americans. That’s us doing the jobs and us buying the stuff. Anything that interferes with us showing up for work or us buying stuff from stores slows the economy immediately. If it keeps up a while, our “envy of the world” economy quickly starts to shrink.

And boy-howdy, do the billionaires start yelping when that happens.

Remember the 2008 crash, when the global economy very nearly collapsed and countless Americans lost their homes and were drowning in debt. Remember how the economic pundits and the billionaire CEOs were all over media complaining about the slow recovery after that crisis of their making. Remember how they blamed the American people for unpatriotically – yes, some of them actually invoked patriotism – saving our money instead of spending it like they wanted us to.

Remember the pandemic, when there were no jobs, no open shops, even the supply chains were shut down, but we individual worker-consumers were still getting scolded for not getting out there to lend it, spend it, send it rolling along. I will swear to my last breath that I heard multiple capitalists on US media literally declaring that keeping the economy going was more important than keeping ourselves alive, and we were betraying the nation by staying home just to stay healthy.

Were any of those pundits, capitalists, or CEOs on the brink of starvation from the faltering economy in those crises? No, they were not. So why did they care so much?

If I were an economist, it would be complicated to explain, but I’m not, so it’s simple.

The heads of US industry, the leaders of our dominant businesses, our CEOs and Directors, our would-be American oligarchs are, at the end of the day, little more than glorified peddlers. Take a hard look at them, all those Big Corp brands. They’re all basically hawking junk on street corners, just like a hundred-plus years ago when they were selling liver pills and miracle tonics off wagons and conning yokels into selling their land for wildcat oil drilling.

All these years, all these generations, these latter-day robber barons built their fortunes by conning – or extorting – the rest of us into giving them all our labor and all our money.

When we stop giving them those things, their house-of-cards empires start to shake. It never fails.

A dip in commerce means a dip in profit margins – a hiccough in line-go-up. It doesn’t matter if it’s just a one-day event. The blip will appear on the radar, and the voting shareholders won’t like it, since the only reason for any of these grifters to exist at all is to maximize profits for voting shareholders. Blips don’t maximize.

So on February 28, we will do our best to put a blip on the radar.

If they’re smart, they will listen to our demands. They will back off their attempt to turn the US into a fascist client state to Vladimir Putin. They will restore order, funding, and staffing to the US federal government. They will obey the orders of the federal courts. They will pass a proper federal budget. They will restore our support for our traditional allies and trading partners in accordance with our treaties. They will quit fucking around with things they don’t understand.

If they’re not smart, then there will be more blips. Bigger blips. More blackouts will follow, along with longer boycotts and labor actions. 

If they take away our rights from us, we will take away our money from them. If they take away our liberty, we will take away our work. If they take away our Constitution and our system of law and representation, we will take away the life blood of the economy and their industries.

And we shall see who wins the argument. Myself, I’m betting on We the People, because we have the numbers, and without us, they have nothing.

Now, as a movement, economic resistance is relatively slow and requires discipline, organization, and cooperation. It demands that we change long-accustomed habits, that we support each other in our communities, and that we all do some creative problem-solving.

But today is just one day. The first day. So let’s try it out, and see how it goes. 

At the very least, not spending money for a day isn’t going to hurt you any.

And remember, this is just for non-essential spending. There are people who would prefer a total shut-down of all transactions, but those people forget February 28 is the last day of the month. It’s Rent Day for millions of us. We must be reasonable. Do pay your rent, by whatever method you normally use. Pay your bills if they’re due. If you have to fill a prescription or keep a medical appointment, etc., take care of it. That is essential spending, not non-essential.

But stay the hell off Amazon. Stay away from the big box retailers. Don’t log into your streaming services. Don’t send money over the internet or pay for anything by credit card. Don’t order in from a chain restaurant via a corporate gig-work delivery service. Just don’t.

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Now, don’t get me wrong. I run a small business out of my studio. I would very dearly love for you to buy my work.

But not today. Not online today. Today is for a different kind of work, without which I might not be able to keep doing my life’s work.

You know what I’ll be doing today, instead of trying to sell you my art? I’ll be doing some creative problem-solving. For example, I think I’ll research alternatives to Paypal and Venmo (the same company) so I can offer you a more ethical way to do business with me. Might take some time, but it’s a great day to start, don’t you think?

And I’ll do some artwork, so there’ll be fresh stuff for you to buy as well.

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Today is the first day of the economic part of the pro-democracy resistance in the US.

Today is also the last day of the last month of winter. Tomorrow, March 1, we begin barreling into spring. Is there a better moment to wake up? To dump the old in favor of the new? To clean our house?

I went for a walk before I wrote this and saw the first green shoots rising from the ice-soaked ground in a neighborhood park.

That’s an allegory for you, right there.

This is how the weather changes. This is how the tides turn.

With the first push out of the frozen mud.

Illustrated with photos I took this week.